A UNICORN

IS LANDING

Secure up to £2m investment for your business!
UK TV’s biggest ever cash prize!

Apply today

A UNICORN

IS LANDING

Secure up to £2m investment for your business!
UK TV’s biggest ever cash prize!

Apply today

A UNICORN

IS LANDING

Secure up to £2m investment for your business!
UK TV’s biggest ever cash prize!

Apply today

A UNICORN

IS LANDING

Secure up to £2m investment for your business!
UK TV’s biggest ever cash prize!

Apply today

Not a Unicorn, but want to attend the show? Click here.

Not a Unicorn, but want to attend the show?
Click here.

Not a Unicorn, but want to attend the show?
Click here.

Are you ready to be the next unicorn?

Brands that appear on the show must be consumer focused, revenue generating and scalable.

We want to drive sales, growth and fame through our unique platform!

DIRECT TO CONSUMER

Consumer obsessed

We're looking for consumer facing brands that will benefit from an audience of millions.

DIRECT TO CONSUMER

Consumer obsessed

We're looking for consumer facing brands that will benefit from an audience of millions.

DIRECT TO CONSUMER

Consumer obsessed

We're looking for consumer facing brands that will benefit from an audience of millions.

DIRECT TO CONSUMER

Consumer obsessed

We're looking for consumer facing brands that will benefit from an audience of millions.

SCALING

Fame = fortune

The House of Unicorns propels your brand to millions, supporting growth and scalable success.

SCALING

Fame = fortune

The House of Unicorns propels your brand to millions, supporting growth and scalable success.

SCALING

Fame = fortune

The House of Unicorns propels your brand to millions, supporting growth and scalable success.

SCALING

Fame = fortune

The House of Unicorns propels your brand to millions, supporting growth and scalable success.

Do you want to spend £2m of James Watt's money?

Ready to apply now? Have your deck nailed? Jump the queue and submit today here.

We call this VC 2.0

Content is king but distribution is the kingdom, add this to an injection of capital and you've the ingredients to scale!


House of Unicorns do it differently, by focusing on accelerating your sales through our unique platform. Rather than simply providing cash for equity, we connect scale-up businesses with powerful marketing tools such as TV, content creators, influencers, and celebrities through our House of Unicorns ecosystem.


With worldwide reach, access to expertise and an experienced team, explosive growth is possible.

Backed by a Unicorn on a hunt


James Watt
Co-Founder Brew Dog

James Watt
Co-Founder Brew Dog
James Watt
Co-Founder Brew Dog
James Watt
Co-Founder Brew Dog

Co-founded by James Watt who transformed the craft beer industry with his bold vision and commitment to quality, James is on a mission once again to double the number of Unicorns in the UK by 2030. Of the £2m invested through House of Unicorns, £1m of this will be voted for by you, the viewer. You will have your say on where James spends his money in the biggest investment cash prize in UK TV history!

Apply today

Featured in

Featured in

Featured in

Featured in

Not a Unicorn, but want to attend the show?

Join the audience

Not a unicorn, but would love to be on the show?

Sign up below and we'll add you to the invite.

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Frequently Asked Questions

We're on the search for the next Unicorn, is that you?

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How do I become the next Unicorn?

Today it's simple. Sign up to the wait list and we'll get in touch.

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What happens if I'm successful in my application?

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Is this just a new version of Dragon's Den?

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How do I become the next Unicorn?

Today it's simple. Sign up to the wait list and we'll get in touch.

Faq-Icon

What happens if I'm successful in my application?

Faq-Icon

Is this just a new version of Dragon's Den?

Faq-Icon

How do I become the next Unicorn?

Today it's simple. Sign up to the wait list and we'll get in touch.

Faq-Icon

What happens if I'm successful in my application?

Faq-Icon

Is this just a new version of Dragon's Den?

Faq-Icon

How do I become the next Unicorn?

Today it's simple. Sign up to the wait list and we'll get in touch.

Faq-Icon

What happens if I'm successful in my application?

Faq-Icon

Is this just a new version of Dragon's Den?

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The search for the next Unicorn begins

Registered address: 72 Blackfriars Rd, London SE1 8HA
Company registration: 15931703
Copyright © 2025 House Of Unicorn. All Rights Reserved

follow us on

The search for the next Unicorn begins

Registered address: 72 Blackfriars Rd, London SE1 8HA
Company registration: 15931703
Copyright © 2025 House Of Unicorn. All Rights Reserved

Registered address: 72 Blackfriars Rd, London SE1 8HA
Company registration: 15931703
Copyright © 2025 House Of Unicorn. All Rights Reserved

follow us on

The search for the next Unicorn begins

Registered address: 72 Blackfriars Rd, London SE1 8HA
Company registration: 15931703
Copyright © 2025 House Of Unicorn. All Rights Reserved